Gone are the days when marketing was merely about a great logo and a catchy tagline. Marketing has gotten smarter and more demanding. It asks more questions and looks deeper into the strategy and process. Clients and customers want content. They want to know what can the company do and how can the company add value to their business.
Marketers are now challenged with a savvier way to offer and present content to its clients and prospective clients. There are definitely challenges with this, including the simple challenge of time. It takes time to create content, the right content, and present it your audience. The following blog posts will focus on few key ways to create content:
Re-purpose a presentation. Professionals are often asked to present or speak at conferences and seminars. Often when the conference is over, the presentation remains on the computer or folders. However, there are undoubtedly some key points that can be expanded to create a blog or article.
After every speaking engagement, the presenter should make it a point to spend 30 minutes writing a short article about some key points in the presentation. This could be used on a blog, article, discussion post on LinkedIn and various other platforms.
The Connection: Never let a presentation rest. Make it your goal to use it at least 3 additional platforms.