I absolutely love celebrating the new year! It is a great time to refocus and recharge, both professionally and personally. However, depending on your business or industry, marketing at the end of the year can be challenging. Below are a few suggestions for year-end marketing and how to get a jump on your new year.
Plan, plan, plan – This is a great time to plan (and dream) for 2016. Find time to get away by yourself or with your team and brainstorm on what you want to accomplish next year and begin planning it. There are a variety of marketing strategies and items you can be planning, ranging from content to advertising to social media. For example, if you have a blog or podcast, now is a great time to plan out your content for at least the first half of 2016.
Trends – What are the top trends for 2016 in your industry? As you are planning, think of how you can maximize that knowledge. Perhaps as an article that you pitch to the media or as a blog on your website. Establishing yourself as a thought leader by discussing trends is a great marketing and client development tactic.
Lessons – The end of the year is also a great time to review the year and highlight the lessons learned in various industries. Not only can you discuss the future and what is to come, it is also a great time to review what happened and the lessons learned.
Recycle content that works – Highlight your top ten posts, blogs, videos or quotes. Often people are busy and tired at the end of the year, so this is a great way to still promote and market. Take a step back during the last few months of the year and re-evaluate your top-performing pieces of content. Recycling content or repackaging it in a new way can be a great way to get more out of what you’ve already produced.
Surveys – Do you know what your audience is thinking about? Were they pleased with your company or organization? What are THEIR goals for the new year? What disappointed them in 2015? Take this time to KNOW YOUR AUDIENCE – a critical piece to any marketing or client development plan.
New Year Gifts – If you missed getting cards or client gifts out for Christmas, you can also reach out for the New Year. This is a great time to reconnect with clients and find out what they are working on for the new year.
Remember… the end of year and the new year are excellent times to refocus and market your brand, your organization or company. If you need assistance with your marketing strategy for 2016, please contact me at firstname.lastname@example.org