Developing a strategy is important in any business and marketing endeavor. Often business owners or brand owners want to jump right into marketing, with very few plans and absolutely no strategy.
But, strategy is important.
Strategy is about creating an action plan and implementing it; a critical mistake with
planning is often going too big. I know society tells us to “dream big” or “go big, or go home.” I definitely don’t want to limit anyone’s dreams or plans. However, creating big plans often paralyze or delay action plans. An effective strategy is to learn the skill of going small with your big plans, i.e. FOCUS.
I’ve seen it time and time again… the plans are so big, with no focus and action items. Below are some steps on how to still think big, yet go small with your marketing initiatives.
1.) Know your marketing goal for next 3 months. Choose just one marketing goal for the next 12 weeks and focus on that. Try not to take on too many initiatives. Just focus on one thing and know it inside and out. If you do this every 3 months, you will have accomplished 4 marketing goals by the end of the year.
2.) Know your target audience. We can never get around this. No matter what your business or organization, you must get serious about knowing your target audience. This doesn’t mean you ignore others, but knowing your target audience helps you to develop a tone and voice, as well as plans on how and where to market to this audience.
3.) Develop keywords and phrases. Once you know your brand and your goals, it should be easy to develop the keywords and phrases that should be throughout your marketing materials.
4.) Know the value you bring and the problems you solve. Very critical when it comes to focusing and going small. Don’t try to solve problems that are not your speciality or strength. This spreads you thin and takes you away from “going small.” Stick with your strengths and where you add value.
5.) Talk about your results. We could talk all day about ourselves or the business or organization. Instead of spending too much effort focusing on yourselves, focus on talking about your results. Testimonials are powerful. Sharing client quotes or experiences with potential customers or clients are effective in creating a marketing strategy.
Thinking BIG is great! We need big thinkers and dreamers. But make sure you know how to go small and focus so that the big things get done.
For more information on creating an effective marketing strategy for your organization or business, contact me for a 10 minute complimentary session.