Getting Clear on Brand Clarity

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Are you clear on your company, organization or personal brand?  Brand clarity is critical to growth, efficiency and budgeting.

Below are some signs that you may not be clear on your brand:

  • Do you struggle to articulate what your company sells?
  • Are you unsure of what makes your company/organization (or self) stand out?
  • Do you waste a lot of money on marketing?
  • Are you not sure what to say “yes” to or what to say “no” to?
  • Do you find yourself offering various products or services with no clear connection to your brand?
  • Do you struggle to know or understand your target audience?

If you answered yes to 3 or more of these statements, you may need more clarity.

Why is clarity important? 

Below are just a few reasons why everyone should focus on brand clarity and revisit it in their marketing and branding strategy regularly:

  1. Brand Clarity = Focused Messaging
    • When you are clear on your message, your audience knows what to buy and why.
  2. Brand Clarity = Attract Clients 
    • Clients and customers respond to brands that are clear on who they are and who they serve. People don’t always buy the best, they buy what is clear.
  3. Brand Clarity = Save Money  
    • When brands are not clear, they spend marketing dollars on events, technology, ideas and products that don’t fit their brand or reach their audiences.

If you need any assistance, feel free to reach out to me for a strategy session!

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