Summer is almost here! Yay!
Time for vacations and to slow it down a little. But hey, don’t slow it down too much. This is the time to build your pipeline so that you can finish strong in 2019. Time to think about what you will offer and sell for the holidays.
So how do you build a pipeline?
Below are some quick tips on building your pipeline to create momentum in your business for the rest of the year.
1.) Focus on a Few. You may have been doing mass marketing all year – social media, public speaking, etc. Who stood out during your efforts? Were some potential clients more engaged than others? If so, focus on those people for the rest of the year. What do they need? What services can you provide?
2.) Create Your Bag of Tricks. What are those things of VALUE that you can offer to your customers or potential customers that don’t require a lot for you to create? Perhaps its an audit or a top ten list. Create 3-5 “trick” or value adds that you use to create more relationships with your current or new audience.
3.) Use Your Referrals. Referrals are sooo important in growing your business. Using your referrals is a brilliant marketing strategy. Be sure to take time to put your referrals on your mailing list, check on them, talk to them, engage with them. The more they trust you, the more they will talk about you.
Don’t let the summer pass you by! If business is slow, that is the time to focus on marketing and growing your pipeline.