So many of us spent time trying to figure out why our photos were not loading on Facebook, Instagram or Twitter. This isn’t the first time major social media platforms crashed. It is happening more often, including issues with security and data privacy. This is one of the reasons why brand owners, companies and organizations cannot solely rely on social media to communicate with their audiences, nor rely only on social media for their marketing strategy.
Below are some tips for managing your mailing list:
1.) Offer value. No one wants another email in their crowded inbox. However, the right audience is always looking for value. What kind of value can you offer in your newsletter.
2.) Collect Emails. Think of every communication you have with new contacts, whether it is at an event, trade show, answering questions or a transaction, make sure you collect email addresses.
3.) Focus on Quality. It’s easy to get caught up in the number of people joining the mailing list. However, the key is to focus on the quality of the contacts. Not everyone will be interested in what you have to offer. Getting quality contacts, even if it’s a low number, should be the goal.
4.) Make it Easy. Make everything easy for you customers and clients, this includes signing up for the newsletter. There are different ways to sign-up, but be sure to only capture information that is needed. Resist the temptation to have a long sign up form. Keep it simple.
5.) Don’t Ignore Them. It doesn’t matter how many people are on your list, take care of them and speak to them. Decide how often you want to communicate and provide value to your list and remain consistent.
If you need assistance with your marketing or branding strategy, please let me know. I would love to help you.
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