I know… social media can be daunting.
Today, there are so many social media platforms. In addition, there are so many features ON each platform. It all can be overwhelming.
However, if you are in business, a solopreneur, author or speaker, social media is a necessity. It is the fastest way to reach your audience, establish your voice and create a brand. It is a critical vehicle for promoting your products and services and taking your brand to the next level.
But which platform should you use? Below are a few tips when figuring out which platform to use:
1.) Focus on One. Yes, I’m on several social media platforms, however, I put most of my energy and strategic efforts on one platform. You will make more impact and can dig deeper instead of going wider.
2.) Know Your Audience. Once you know your audience and what they really want, then you can make a decision about where to plant your social media feet. Some platforms are more visual, some rely on more content. How does your audience consume information? What do they want?
3.) Clarity Comes from Action. Your audience may be in several places. So if you are confused and realize they are all over the place, choose one platform and keep going. Stay consistent with one. You just need to put in the work and the effort… every day.
4.) How Do You Communicate? Perhaps you are not a writer and very short with words, but you like video – then you will know that YouTube is critical for your brand and communicating to your audience. Think about what works for YOU, your strengths and how you most effectively communicate.
If you are struggling with your social media platform choice and need to talk it out, feel free to contact me for a complimentary 15 minute session and let’s CONNECT!! Or perhaps you need a clarity session because you are unaware of your target audience or how you best communicate, contact me!