Facebook. It is still around and still relevant, specifically for a specific age group or brands that have significant content. This social media platform continues to be the standard. However, like other social media platforms, the algorithms continue to change and throw us off. If you have a brand, business page or fan page, knowing best practices of Facebook is critical.
Below are some tips and tricks on how to work with Facebook algorithms.
1.) Engage. I know we have heard this many times, but it important. Think of Facebook like a person… you can’t expect them to “like” you or show your page, if you only come to talk about yourself and leave. Set a timer and spend time liking and commenting on other posts. Facebook is watching.
2.) Respond. This is another one that seems obvious.. but when people comment on your posts (personal or business) respond back. The longer a post stays “active” – the longer Facebook will keep it living on the feed.
3.) Good Content. Most of us believe all our content is good – right? But Facebook favors those posts that actually engage others and add value or education. Posts that are simply selling product or services – with no real value – FB will not promote as much. Their goal and mission is to create conversations among users.
4.) Live Video. Seriously. If you are a brand and not doing some sort of video (specifically live) you are missing out. This is one of the best ways to generate engagement and work with Facebook’s algorithms. It supports the essence of who they are… engagement. So they will continue to keep video (lives) on the feed.
5.) Be careful with links. So here’s the tricky think with Facebook… it wants you to keep people on their platform. So when you do too many links encouraging people to go away from Facebook, it hurts engagement. This is not for every post that includes a link – but if you review your business page and notice all your content is sending people away from FB, develop a new strategy.
So there we have it – five Facebook tips and tricks for you. The important thing to remember is to see Facebook as a friend; would your friend like you if you never said thank you when they said “nice outfit”? Would you want a friend to come to your house for a party and then ask everyone to go somewhere else? Remember the goals of FB and learn to work WITH the algorithms and not against them.