Do you have a tribe?
Yes, a tribe.
Tribe /trīb/ – noun – a group of people, or a community with similar values or interests
If you have a business, nonprofit or in the building phase of launching one of these, it is important to build your own online tribe. Having your own tribe in person is important too! We all need those friends and cheerleaders to encourage us and challenge us along the way.
But building a tribe online allows for significant reach and a way to scale your business.
Below are some quick tips on how to build your tribe:
Build Trust: Similar to an in-person relationship, your goal should be to build trust with your audience. Trust is achieved by consistency and authenticity. How consistent are you with sharing content? Real content… not just selfies. And how authentic is your presence on social media? Review your online presence and ask yourself “Am I building trust? Am I building a two-way relationship?”
Be Generous: What are you talking about online? Be intentional with providing good content. Content that your audience will find valuable or inspiring. If your content is all about you, it will be difficult to build a genuine tribe. And don’t hold back. Don’t worry about giving too much away. Generosity is a great business strategy.
More on Authenticity: We can never stop talking about authenticity. It is so important when building your brand and tribe. Authenticity can include showing behind the scenes video or pics of your business, or being honest about the challenge of growing a brand and working a full time job. Show your challenges, share the struggle, tell your audience what you need. People don’t always want to see the perfect moments. Your future tribe also want to see the REAL moments.
Know Your Tribe: Be sure you know what is important to your audience, your tribe. As brand owners, we often have so much in your heads that we want to share. But what is it that your true tribe wants to hear. Stop sharing what YOU like and share what your audience is truly interested in.
There are so many other ways you can begin building and KEEPING your tribe. If you are interested in hearing more, click here and let me know. I will set up a free online class soon sharing more tips.