It’s a new month! And…we are quickly heading into the final quarter of the year and into the fall season. Although I am a summer – August baby, I absolutely love the fall season. It reminds me of the spring season; people are reassessing their goals and priorities and deciding how they want to end the year.
I know you are thinking …
1.) How I will end the year with my business goals?
2.) Should I do more marketing in the 4th quarter?
3.) What can I do now to prepare for next year?
Here are a few things you may consider with your business and marketing as you head into the next season and final quarter:
1.) Review Your Analytics: Now is a time to review your KPIs and analytics and benchmark where you are and how you want to improve before the end of the year. Perhaps some areas are not as strong and it’s time to reassess your strategy.
2.) Holiday Season: Do you have a strategy for the holiday season? What will you sell? How will you engage your customers/clients?
3.) Stay Top of Mind: The final quarter of the year is a busy time. Social media feeds are flooded with advertisements and calls to action. How will you stand out? How will stay top of mind?
4.) Take Care of Loyal Clients: Are you taking care of your referrals and your favorite customers and clients? The end of the year is a great time to show appreciation for your clients. Create a plan!
I hope this was helpful to you. Stay tuned for more tips on an end-of-the-year strategy!