We have all read so much information about finishing the year strong. Finishing strong is admirable and should be a goal for any business owner or leader. However, STARTING off…
How is your brand? So many organizations, individuals and companies do things each day the prevent them from having a STRONG brand. Listen to my podcast to hear of 6…
One of the foundations to any marketing and branding plan is to know your audience. I cannot stress it enough. Knowing your target audience is critical for many reasons, including…
Happy Spring! I hope that you all have have been enjoying the first glimpses of Spring. Some of you are still experiencing some cold weather. During my busy time, my head…
Many of us love a good story. We can be easily drawn in by the imagery, details and the rhythm of a story. Stories tug at our emotions and draw…
Almost everyone has one, but very few people know what to do with it. Your website. It is one of the first things we purchase and create when we start…
I often hear people use the words "marketing" and "branding" interchangeably, but it is important to know the difference when attempting to raise the profile for your organization, company or…
Be sure to check out my latest podcast -- Branding - Give Them Something to Feel. Click here to listen - http://tobtr.com/s/8247843 Often we love to discuss branding, but overlook…
Hashtags are a popular and effective marketing tool in social media. However, so many people focus on being clever and cute with hashtags that they often ignore the power and…
Love him or hate him - we can learn a few marketing lessons from Donald Trump's political campaign. No one took him seriously when he first began his campaign, but we…