Another key reason to develop value-adds: Loyalty. You want loyal customers that trust you immensely. This creates repeated business and new referrals. However, the key to this is to really know your audience and what they want. Too often this is a fundamental flaw in marketing and business plans – knowing your audience.

Dale Carnegie states: “When dealing with people, let us remember we are not dealing with creatures of logic. We are dealing with creatures of emotion.”

If you ask ten people the definition of marketing, you are sure to get ten different responses.  Most people don’t quite understand it

Gone are the days when marketing was merely about a great logo and a catchy tagline.  Marketing has gotten smarter and more

So you’ve started your new company or organization? One of the very first things a new business owner or leader often chooses