Strategies for Making Time for Marketing

One of the most common complaints I hear from entrepreneurs and brand owners is the lack of time they have for marketing and branding.  Marketing is so voluminous – I believe that many people get overwhelmed with the many aspects and options in marketing and its easier to become paralyzed and resort to inactivity, thanContinue reading “Strategies for Making Time for Marketing”

Developing Business During the Holiday Season

Marketing is all about relationships.  What better time to focus on your marketing and business development than around the holidays, when people are focused on their closest personal and business relationships?    Below are some five tips on how you can be strategic and thoughtful with your clients during the holiday season.    1.) Know Your ContactsContinue reading “Developing Business During the Holiday Season”

Dazzle Them with The Experience

Do you provide great customer service or a great client experience? Do you have a business, restaurant or store that you enjoy visiting or supporting?  It may because of the products they sell, or it could simply be how the establishment makes you feel when you visit  Our emotions and our experiences play a hugeContinue reading “Dazzle Them with The Experience”

Building a Brand or a Movement?

Starting a business is hard work. The hours can be grueling, along with the emotional and mental stamina needed to stay focused and innovative.  One thing that helps with turbulence and challenges of starting a business or organization is to understand if your business or organization exists for more than just paying bills.  It’s alwaysContinue reading “Building a Brand or a Movement?”

Think Big, But Go Small

Developing a strategy is important in any business and marketing endeavor.  Often business owners or brand owners want to jump right into marketing, with very few plans and absolutely no strategy. But, strategy is important.  Strategy is about creating an action plan and implementing it; a critical mistake with planning is often going too big.Continue reading “Think Big, But Go Small”

Finish Strong, but Start Stronger

We have all read so much information about finishing the year strong. Finishing strong is admirable and should be a goal for any business owner or leader. However, STARTING off strong should also be our focus. With just a few days left in 2016, our focus should now be shifting to how to start offContinue reading “Finish Strong, but Start Stronger”

The Power of Storytelling in Branding & Marketing

Many of us love a good story.  We can be easily drawn in by the imagery, details and the rhythm of a story.  Stories tug at our emotions and draw us into a person, place or situation.  This is one of the reasons why storytelling is powerful in marketing and branding.  It helps your audienceContinue reading “The Power of Storytelling in Branding & Marketing”

The Power and Purpose of #hashtags

Hashtags are a popular and effective marketing tool in social media.  However, so many people focus on being clever and cute with hashtags that they often ignore the power and strategy in using them. The purpose of a hashtag is for your content and brand to be discovered.  It helps to create a community and pullContinue reading “The Power and Purpose of #hashtags”

Recharge Your Marketing at the End of the Year

I absolutely love celebrating the new year!  It is a great time to refocus and recharge, both professionally and personally. However, depending on your business or industry, marketing at the end of the year can be challenging. Below are a few suggestions for year-end marketing and how to get a jump on your new year.Continue reading “Recharge Your Marketing at the End of the Year”