Are You REALLY Ready to Succeed?

I recently attended a leadership luncheon for women entrepreneurs.  It was great to see so many female entrepreneurs from all different types of backgrounds and talents. The question was posed: “Why is that so many female entrepreneurs make less money than male entrepreneurs and their businesses fail faster?”  Many hands raised with various answers.  The majorityContinue reading “Are You REALLY Ready to Succeed?”

Keys to Clarity: Tips for Creating Clarity in Your Life

Clarity is everything.  Unclear expectations, goals or communication produces unclear results. Without clarity it is very difficult to move forward and grow your business.  Being strategic becomes challenging without clarity.  You will communicate ineffectively to your audience and clients. Ideas may not flow freely and you are unable to determine the next steps. Many leaderContinue reading “Keys to Clarity: Tips for Creating Clarity in Your Life”

Are You Listening & Watching?

The Power of Listening to Your Clients Many companies have excellent services or products.  I also see amazing brands, with great taglines, logos and sales pages.  However, no matter how great your product or service, if you are not listening to your clients and customers to discover their needs, your business will only go soContinue reading “Are You Listening & Watching?”

Strategies for Making Time for Marketing

One of the most common complaints I hear from entrepreneurs and brand owners is the lack of time they have for marketing and branding.  Marketing is so voluminous – I believe that many people get overwhelmed with the many aspects and options in marketing and its easier to become paralyzed and resort to inactivity, thanContinue reading “Strategies for Making Time for Marketing”

Client Service + Marketing Strategy

Great client service is what separates a good business and an amazing company. Let’s face it.  Great marketing may get the people to your business or organization, but great client service is what keeps them coming back and telling others about you. As I’ve stated in videos and other blog posts, the essence and heartContinue reading “Client Service + Marketing Strategy”

Developing Business During the Holiday Season

Marketing is all about relationships.  What better time to focus on your marketing and business development than around the holidays, when people are focused on their closest personal and business relationships?    Below are some five tips on how you can be strategic and thoughtful with your clients during the holiday season.    1.) Know Your ContactsContinue reading “Developing Business During the Holiday Season”

Marketing Challenges for Entrepreneurs

As an entrepreneur, we can get pulled in so many different directions. There are challenges that will distract you on this entrepreneurial journey.  In this article, I will highlight just a few marketing challenges for entrepreneurs and new business owners. Not knowing your audience: So many people start businesses based on their passions and strengths. Continue reading “Marketing Challenges for Entrepreneurs”

Dazzle Them with The Experience

Do you provide great customer service or a great client experience? Do you have a business, restaurant or store that you enjoy visiting or supporting?  It may because of the products they sell, or it could simply be how the establishment makes you feel when you visit  Our emotions and our experiences play a hugeContinue reading “Dazzle Them with The Experience”

Think Big, But Go Small

Developing a strategy is important in any business and marketing endeavor.  Often business owners or brand owners want to jump right into marketing, with very few plans and absolutely no strategy. But, strategy is important.  Strategy is about creating an action plan and implementing it; a critical mistake with planning is often going too big.Continue reading “Think Big, But Go Small”

Finish Strong, but Start Stronger

We have all read so much information about finishing the year strong. Finishing strong is admirable and should be a goal for any business owner or leader. However, STARTING off strong should also be our focus. With just a few days left in 2016, our focus should now be shifting to how to start offContinue reading “Finish Strong, but Start Stronger”