Recharge Your Marketing for 2017

Time is moving so quickly! Can you believe we are halfway through the year? Where areMarketing goals
you on your goals for the year? Many of us may be disappointed with our progress, but now is not the time to get discouraged. Instead you have to get busy!
Below are a few tips in jumpstarting your marketing and branding efforts for the year:
  • Revisit Your Why: Why are you doing what your doing? It always begins with Your Why – the thing that moves you and makes you jump out of bed in the morning. If you are unclear on your Why – this may be the reason for your lack of focus or passion. Get the Why!
  • Network: Find an event in your area, in your industry and run elbows with those who are doing what you want to do. If you are mentally mature, this is always a good way to get our juices going and provide some inspiration. Have a goal to connect with at least one person and follow up with them after the event.
  • Stop Overthinkig It: Take the leap! Sometimes we wait until the moment of perfection to launch or release or do the marketing. Just do it. The moment of perfection may never come. Entrepreneurship is about testing, trying, failing and taking risks. It is about learning as you go. If you are uncomfortable with taking risks, this may not be the right avenue or the right time for you. Do your homework, trust your gut and take the leap!
  • Brain Dump: Often we are holding so much in our brain that it is paralyzing our activity. We have so many ideas and goals, but they are swirling in our head and we lack clarity. Take a few hours and get it all out. Write in a journal, notebook, chalk board, post it notes — something! Brain detox and the reset!
I hope these tips help you to recharge and prepare for a great end to 2017.  If you need assistance with any of these, please contact me or check out one my upcoming webinars!

Are You Mentally Tough?

Happy Spring! I hope that you all have have been enjoying the first glimpses of Spring. Some of you are still experiencing some cold weather. 
During my busy time, my head has been swirling with so many marketing and brandingsmall steps.jpg topics and issues. However, this month, I want to focus more on a leadership issue.  Since starting this business, I am amazed at how much mental tenacity it takes to launch and continue a business or any initiative. Yes, I’ve had other businesses and projects that I’ve started in the past, but I was fortunate to have a partner or groups of people to help me stay encouraged.  Being an entrepreneur is a lonely place.  When you have those moments when you are choosing between sleep and work, paying a bill or investing in a client or your business, quitting the gig or keep trucking along. It is a constant mental game to just stay in the game.  I’m sure I will eventually get to a level where I coast along, but right now, I am relying on the five things below to help me stay focused and mentally strong during these tough days.  If you are in a similar struggle, I hope these points will also help you.
Remember Your Why:  We have heard this many times, but it can’t be stressed enough. When things get complicated, tough and overwhelming, your why should keep you motivated.
Seek Balance: I recently read a quote that is slowly changing my life and giving me life: “Fatigue makes cowards of us all.” (Vince Lombardi). When we are exhausted, we give in to our fears and anxiety.  Get proper rest so that you can make good decision and have the mental strength to deal with issues that my come your way.

Expect Failure:  Wait, what?  Yes.  Not every decision will be a great decision.  Not every risk will be a smart one.  The more you fail, the more it shows your willingness to keep trying and taking risks.  Would we like to avoid failure at all costs?  Sure.  But that would mean you are playing it pretty safe.

Celebrate the Successes:
  Every single one of them.  It may be small successes for you, but its important to acknowledge your progress, no matter how small or slow it may be.

Let it Go:
  I suffer from wanting to control things that are completely out of my control.  As a leader and entrepreneur, you have to let things go.  If not, you will spend precious time, energy and mental strength on things that cannot be changed.  Let it go.

I hope this has helped you!  Please let me know if you have other tips or advice for the mental state needed for entrepreneurs.