The Magic of Having Clarity

Life can get so busy, with a million distractions every day.  These constant distractions can easily lead to a lack of clarity in our life, business and even relationships. Each time I engage with a new client, my primary objective, despite their business or industry, solopreneur, author, minister or executive, is to help them findContinue reading “The Magic of Having Clarity”

Building a Brand or a Movement?

Starting a business is hard work. The hours can be grueling, along with the emotional and mental stamina needed to stay focused and innovative.  One thing that helps with turbulence and challenges of starting a business or organization is to understand if your business or organization exists for more than just paying bills.  It’s alwaysContinue reading “Building a Brand or a Movement?”

The Power of Storytelling in Branding & Marketing

Many of us love a good story.  We can be easily drawn in by the imagery, details and the rhythm of a story.  Stories tug at our emotions and draw us into a person, place or situation.  This is one of the reasons why storytelling is powerful in marketing and branding.  It helps your audienceContinue reading “The Power of Storytelling in Branding & Marketing”