Are You Listening & Watching?

The Power of Listening to Your Clients Many companies have excellent services or products.  I also see amazing brands, with great taglines, logos and sales pages.  However, no matter how great your product or service, if you are not listening to your clients and customers to discover their needs, your business will only go soContinue reading “Are You Listening & Watching?”

Strategies for Making Time for Marketing

One of the most common complaints I hear from entrepreneurs and brand owners is the lack of time they have for marketing and branding.  Marketing is so voluminous – I believe that many people get overwhelmed with the many aspects and options in marketing and its easier to become paralyzed and resort to inactivity, thanContinue reading “Strategies for Making Time for Marketing”

Making Magic 9-5 and 5-9

The balance of employee vs. entrepreneur I come across people every week that are trying to balance between launching their dreams and still working as a good employee.  How does one balance it all?  Do you abandon your dreams and stick with your 9-5? Do you quit your full-time job and go for it? ItContinue reading “Making Magic 9-5 and 5-9”

Client Service + Marketing Strategy

Great client service is what separates a good business and an amazing company. Let’s face it.  Great marketing may get the people to your business or organization, but great client service is what keeps them coming back and telling others about you. As I’ve stated in videos and other blog posts, the essence and heartContinue reading “Client Service + Marketing Strategy”

Marketing Challenges for Entrepreneurs

As an entrepreneur, we can get pulled in so many different directions. There are challenges that will distract you on this entrepreneurial journey.  In this article, I will highlight just a few marketing challenges for entrepreneurs and new business owners. Not knowing your audience: So many people start businesses based on their passions and strengths. Continue reading “Marketing Challenges for Entrepreneurs”

Recharge Your Marketing for 2017

Time is moving so quickly! Can you believe we are halfway through the year? Where are you on your goals for the year? Many of us may be disappointed with our progress, but now is not the time to get discouraged. Instead you have to get busy! Below are a few tips in jumpstarting yourContinue reading “Recharge Your Marketing for 2017”

Dazzle Them with The Experience

Do you provide great customer service or a great client experience? Do you have a business, restaurant or store that you enjoy visiting or supporting?  It may because of the products they sell, or it could simply be how the establishment makes you feel when you visit  Our emotions and our experiences play a hugeContinue reading “Dazzle Them with The Experience”

Think Big, But Go Small

Developing a strategy is important in any business and marketing endeavor.  Often business owners or brand owners want to jump right into marketing, with very few plans and absolutely no strategy. But, strategy is important.  Strategy is about creating an action plan and implementing it; a critical mistake with planning is often going too big.Continue reading “Think Big, But Go Small”