It’s Not Over Yet: Making an Impact in 2020

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We are close to the end of 2020. The last quarter of the year is right around the corner. This is the moment. This is the time when we decide if we are still going to declare 2020 to be a good year.

Yes, I know we have been hit hard, some of us harder than others. But have there been any silver linings? Any lessons learned?

When it comes to your business and your personal brand, what can you do to still make this a good year, a productive year? Below are a few tips. Let me know which you will try and let’s make it happen.

1. Launch. I love launches. I love new stuff and fresh ideas. Do you have an idea, even if its a small one? Make the idea a podcast, a newsletter, a product or a course. Launch it and get it moving. Don’t wait for the moment of perfection. As one of my favorite marketing gurus proclaims: “Ready is a LIE!” Just do it.

2. Create One More Thing. Create a blog, an article or a speech. Creating content and our creative minds is a great reminder of why we do what we do. If you create products, try something new. Teach us, show us and remind us what makes you and your business incredible.

3. Invest in Yourself. I cannot stress the power of investing in yourself. It is a good reminder to yourself (and others) that you believe in yourself and what you bring to the table. A reminder that there is more to the story and growth of your brand and company. I helps us to position ourselves better and gives us a little more confidence. How can you invest in yourself before the end of the year? A conference, a webinar, a course or coaching? How will you invest in yourself before the end of the year?

4. Ramp Up Your Social Media Set a goal for your social media engagement before the end of 2020. Where do you want to be? How would you like to improve? More content? More engagement? More followers? Even if business is not the best, we don’t need to be silent on social media. If we are struggling with your personal brand, we don’t need to shy away from engaging with others.

5. Collaborate Before the end of 2020, think about another business, entrepreneur or organization you can collaborate with that may open up your audience and opportunities.

It’s not over yet.

If you need assistance with planning for the end of the year, contact me about next steps and how you can make an impact in 2020.

P.S. In case you missed it, check out my latest article on Forbes.com on the power of client service. Click here to read it.

Be Intentional In Your Marketing

We are more than halfway through a very difficult year and on our way to the final quarter of 2020!  How are you doing?  Are you surviving or thriving through it all?  I have truly learned what it means to be intentional.  

Intentional in my business. 

Intentional with my health.

Intentional in relationships. 

Intentional with my time. 

When life seems completely out of control, being intentional helps to anchor us and remind us that there are better days ahead.  Below are some tips on how you can be intentional in your business and personal life:

Know what you want.  Be specific with what you want to achieve with your marketing efforts. 

Watch what you consume.  The world is filled with fear right now.  Are we taking it in from various news sources and social media.  If we are not careful, we will take in the fear and this will impact our business growth and vision. 

Do something that brings you joy.  People are attracted to joy, whether personally or professionally.  Do things that you

Communicate Often.  Keeping in front of your customers, clients and network is critical right now.  There is so much noise out there, but you want to bring value and compassion during this time.  Set a goal of how much communication you’d like to have with your audience, via email, social media or other platforms. 

If you need help identifying the right goals for your business right now, please contact me for more information. 

The Keys to Building Your Tribe

Do you have a tribe?

Yes, a tribe.

Tribe /trīb/ – noun – a group of people, or a community with similar values or interests

If you have a business, nonprofit or in the building phase of launching one of these, it is important to build your own online tribe. Having your own tribe in person is important too!  We all need those friends and cheerleaders to encourage us and challenge us along the way.
But building a tribe online allows for significant reach and a way to scale your business. 

Below are some quick tips on how to build your tribe:

Build Trust: Similar to an in-person relationship, your goal should be to build trust with your audience. Trust is achieved by consistency and authenticity. How consistent are you with sharing content? Real content… not just selfies.  And how authentic is your presence on social media? Review your online presence and ask yourself “Am I building trust?  Am I building a two-way relationship?”

Be Generous: What are you talking about online?  Be intentional with providing good content. Content that your audience will find valuable or inspiring.  If your content is all about you, it will be difficult to build a genuine tribe.  And don’t hold back.  Don’t worry about giving too much away.  Generosity is a great business strategy.

More on Authenticity:  We can never stop talking about authenticity.  It is so important when building your brand and tribe. Authenticity can include showing behind the scenes video or pics of your business, or being honest about the challenge of growing a brand and working a full time job.  Show your challenges, share the struggle, tell your audience what you need.  People don’t always want to see the perfect moments.  Your future tribe also want to see the REAL moments.

Know Your Tribe:  Be sure you know what is important to your audience, your tribe.  As brand owners, we often have so much in your heads that we want to share.  But what is it that your true tribe wants to hear.  Stop sharing what YOU like and share what your audience is truly interested in.

There are so many other ways you can begin building and KEEPING your tribe.  If you are interested in hearing more, click here and let me know.  I will set up a free online class soon sharing more tips.

Learn Important Tips for Creating and Connecting with Your Ideal Audience

Creating a target audience is foundational for your company and building your brand! This does NOT meant you cannot sell to those outside of your ideal audience, however when you are clear on your ideal client – you will know how to communicate with them and rise above the noise. You are clear, and clarity creates REVENUE. Reach out to me if you need assistance [email protected].

Tips on Managing Your Mailing List

So many of us spent time trying to figure out why our photos were not loading on Facebook, Instagram or Twitter.  This isn’t the first time major social media platforms crashed.  It is happening more often, including issues with security and data privacy.  This is one of the reasons why brand owners, companies and organizations cannot solely rely on social media to communicate with their audiences, nor rely only on social media for their marketing strategy. laptop woman.jpg

Below are some tips for managing your mailing list:

1.) Offer value.  No one wants another email in their crowded inbox.  However, the right audience is always looking for value.  What kind of value can you offer in your newsletter.

2.) Collect Emails.  Think of every communication you have with new contacts, whether it is at an event, trade show, answering questions or a transaction, make sure you collect email addresses.

3.) Focus on Quality.  It’s easy to get caught up in the number of people joining the mailing list.  However, the key is to focus on the quality of the contacts.  Not everyone will be interested in what you have to offer.  Getting quality contacts, even if it’s a low number, should be the goal.

4.) Make it Easy.  Make everything easy for you customers and clients, this includes signing up for the newsletter.  There are different ways to sign-up, but be sure to only capture information that is needed.  Resist the temptation to have a long sign up form.  Keep it simple.

5.) Don’t Ignore Them.  It doesn’t matter how many people are on your list, take care of them and speak to them.  Decide how often you want to communicate and provide value to your list and remain consistent.

If you need assistance with your marketing or branding strategy, please let me know.  I would love to help you.

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