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Unlock the Potential of Summer: Effective Marketing Tips for the Summer Season

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Summer brings not only sunshine and vacations but also unique opportunities for businesses to connect with their target audience in a vibrant and refreshing way. While many companies and firms take a break from too much marketing activity, this is actually a great time to increase your marketing and business development efforts. In this article, we’ll explore key steps to create a successful summer marketing strategy that will help your company shine. 

Here are a few strategies below:

  1. Understand Your Target Audience: To create an effective summer marketing strategy, it’s crucial to have a deep understanding of your target audience. It’s not just about knowing their title or the type of company but it is also considering their pain points during the summer months. What are their summer aspirations, pain points, and purchasing patterns?
  2. Embrace the Summer Vibe: Summer is always a great time for some company swag.  With so much fun, relaxation, and adventure, it’s a perfect time to connect with current clients or put your brand in front of new clients with some fun gifts at golf outings or other events your company may sponsor during the summer.
  3. Leverage Seasonal Events and Holidays: Summer is packed with special events and holidays, such as Independence Day, summer solstice, music festivals, and sporting events. Align your marketing strategy with these occasions to maximize your reach and engagement. Leverage social media, email marketing, and influencer partnerships to amplify your message and connect with the audience who are already in a festive mood.
  4. Collaborate with Referrals and Partners: Partnering with referrals or other companies with similar audiences can amplify your summer marketing efforts. Identify those referrals and raving fans of our business whose audience aligns with your target market and collaborate on networking events or content.
  5. Monitor, Measure and Collect Feedback: Regularly monitor the performance of your summer marketing campaigns and track key metrics to evaluate their effectiveness. Utilize analytics tools to assess website traffic, social media engagement, conversions, and client feedback. Adjust your strategy as needed based on the insights gained from the data to optimize your results and prepare for a great final quarter of the year.

A well-crafted summer marketing strategy can help your business leave a lasting impression on your target audience. By understanding your customers, embracing the summer vibe, and collaborating with referrals and raving fans, you can create a strategy that drives brand awareness, increases sales, and fosters customer loyalty.

7 Ways to Establish Brand Authority 

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Establishing brand authority involves building trust and credibility with your target audience, demonstrating your expertise and leadership in your industry, and positioning your brand as the go-to source for information and solutions related to your niche. Here are some steps to help you establish brand authority:

  1. Define your target audience: Identify who your ideal customers are and what they need. This will help you tailor your messaging and content to their specific needs and interests.
  2. Build a strong brand identity: Develop a strong brand identity that communicates your values, mission, and unique selling proposition. This will help differentiate your brand from competitors and establish a consistent message across all channels.
  3. Create valuable content: Produce high-quality content that provides value to your audience. This can include blog posts, whitepapers, case studies, videos, webinars, and social media posts.
  4. Demonstrate expertise: Share your knowledge and expertise through thought leadership content, speaking engagements, and industry events. This will help position your brand as an authority in your niche.
  5. Leverage social proof: Use customer testimonials, case studies, and awards to showcase your brand’s success and credibility.
  6. Engage with your audience: Engage with your audience through social media, email marketing, and other channels. This will help build relationships and establish trust with your target audience.
  7. Monitor your reputation: Monitor your brand’s online reputation and respond to feedback and criticism in a timely and professional manner. This will help build trust and credibility with your audience.

By following these steps, you can establish your brand as a trusted authority in your industry, which can lead to increased brand awareness, customer loyalty, and revenue growth.

It’s Not Over Yet: Making an Impact in 2020

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Photo by RF._.studio on Pexels.com

We are close to the end of 2020. The last quarter of the year is right around the corner. This is the moment. This is the time when we decide if we are still going to declare 2020 to be a good year.

Yes, I know we have been hit hard, some of us harder than others. But have there been any silver linings? Any lessons learned?

When it comes to your business and your personal brand, what can you do to still make this a good year, a productive year? Below are a few tips. Let me know which you will try and let’s make it happen.

1. Launch. I love launches. I love new stuff and fresh ideas. Do you have an idea, even if its a small one? Make the idea a podcast, a newsletter, a product or a course. Launch it and get it moving. Don’t wait for the moment of perfection. As one of my favorite marketing gurus proclaims: “Ready is a LIE!” Just do it.

2. Create One More Thing. Create a blog, an article or a speech. Creating content and our creative minds is a great reminder of why we do what we do. If you create products, try something new. Teach us, show us and remind us what makes you and your business incredible.

3. Invest in Yourself. I cannot stress the power of investing in yourself. It is a good reminder to yourself (and others) that you believe in yourself and what you bring to the table. A reminder that there is more to the story and growth of your brand and company. I helps us to position ourselves better and gives us a little more confidence. How can you invest in yourself before the end of the year? A conference, a webinar, a course or coaching? How will you invest in yourself before the end of the year?

4. Ramp Up Your Social Media Set a goal for your social media engagement before the end of 2020. Where do you want to be? How would you like to improve? More content? More engagement? More followers? Even if business is not the best, we don’t need to be silent on social media. If we are struggling with your personal brand, we don’t need to shy away from engaging with others.

5. Collaborate Before the end of 2020, think about another business, entrepreneur or organization you can collaborate with that may open up your audience and opportunities.

It’s not over yet.

If you need assistance with planning for the end of the year, contact me about next steps and how you can make an impact in 2020.

P.S. In case you missed it, check out my latest article on Forbes.com on the power of client service. Click here to read it.

Be Intentional In Your Marketing

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We are more than halfway through a very difficult year and on our way to the final quarter of 2020!  How are you doing?  Are you surviving or thriving through it all?  I have truly learned what it means to be intentional.  

Intentional in my business. 

Intentional with my health.

Intentional in relationships. 

Intentional with my time. 

When life seems completely out of control, being intentional helps to anchor us and remind us that there are better days ahead.  Below are some tips on how you can be intentional in your business and personal life:

Know what you want.  Be specific with what you want to achieve with your marketing efforts. 

Watch what you consume.  The world is filled with fear right now.  Are we taking it in from various news sources and social media.  If we are not careful, we will take in the fear and this will impact our business growth and vision. 

Do something that brings you joy.  People are attracted to joy, whether personally or professionally.  Do things that you

Communicate Often.  Keeping in front of your customers, clients and network is critical right now.  There is so much noise out there, but you want to bring value and compassion during this time.  Set a goal of how much communication you’d like to have with your audience, via email, social media or other platforms. 

If you need help identifying the right goals for your business right now, please contact me for more information. 

The Keys to Building Your Tribe

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Do you have a tribe?

Yes, a tribe.

Tribe /trīb/ – noun – a group of people, or a community with similar values or interests

If you have a business, nonprofit or in the building phase of launching one of these, it is important to build your own online tribe. Having your own tribe in person is important too!  We all need those friends and cheerleaders to encourage us and challenge us along the way.
But building a tribe online allows for significant reach and a way to scale your business. 

Below are some quick tips on how to build your tribe:

Build Trust: Similar to an in-person relationship, your goal should be to build trust with your audience. Trust is achieved by consistency and authenticity. How consistent are you with sharing content? Real content… not just selfies.  And how authentic is your presence on social media? Review your online presence and ask yourself “Am I building trust?  Am I building a two-way relationship?”

Be Generous: What are you talking about online?  Be intentional with providing good content. Content that your audience will find valuable or inspiring.  If your content is all about you, it will be difficult to build a genuine tribe.  And don’t hold back.  Don’t worry about giving too much away.  Generosity is a great business strategy.

More on Authenticity:  We can never stop talking about authenticity.  It is so important when building your brand and tribe. Authenticity can include showing behind the scenes video or pics of your business, or being honest about the challenge of growing a brand and working a full time job.  Show your challenges, share the struggle, tell your audience what you need.  People don’t always want to see the perfect moments.  Your future tribe also want to see the REAL moments.

Know Your Tribe:  Be sure you know what is important to your audience, your tribe.  As brand owners, we often have so much in your heads that we want to share.  But what is it that your true tribe wants to hear.  Stop sharing what YOU like and share what your audience is truly interested in.

There are so many other ways you can begin building and KEEPING your tribe.  If you are interested in hearing more, click here and let me know.  I will set up a free online class soon sharing more tips.

Learn Important Tips for Creating and Connecting with Your Ideal Audience

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Creating a target audience is foundational for your company and building your brand! This does NOT meant you cannot sell to those outside of your ideal audience, however when you are clear on your ideal client – you will know how to communicate with them and rise above the noise. You are clear, and clarity creates REVENUE. Reach out to me if you need assistance [email protected].