Getting Clear on Brand Clarity

Are you clear on your company, organization or personal brand?  Brand clarity is critical to growth, efficiency and budgeting. Below are some signs that you may not be clear on your brand: Do you struggle to articulate what your company sells? Are you unsure of what makes your company/organization (or self) stand out? Do youContinue reading “Getting Clear on Brand Clarity”

Are You REALLY Ready to Succeed?

I recently attended a leadership luncheon for women entrepreneurs.  It was great to see so many female entrepreneurs from all different types of backgrounds and talents. The question was posed: “Why is that so many female entrepreneurs make less money than male entrepreneurs and their businesses fail faster?”  Many hands raised with various answers.  The majorityContinue reading “Are You REALLY Ready to Succeed?”

Tricks to Smashing Goals

It’s that time of the year when so many of us are focused on setting goals for the end of the year and to kick off the next year with focus and rigor. We have all seen the social media posts and the encouragement to smash the goals and become a “goaldigger.” But what areContinue reading “Tricks to Smashing Goals”

What’s So Special about Instagram Stories?

So, have you taken advantage of the latest features of Instagram and Facebook Stories.  There has been a huge increase in viewership and use of the “Stories” features on Facebook and Instagram.  As a brand owner, you should find ways to make it work for you.  (Key point: always notice trends and think of howContinue reading “What’s So Special about Instagram Stories?”

Do You Want More?

“You cannot connect the dots looking forward; you can only connect them looking backwards… – Steve Jobs   Do you have synergy with your business or organization? Or even if you are an employee… do you naturally approach your projects with a perspective of synergy and connecting the dots? Synergy is when the sum isContinue reading “Do You Want More?”

How to Practice Intentional Marketing

How intentional are you?  Intentional is about knowing why you are doing what you are doing and making a decision to go in a specific direction.  It always comes back to our WHY.  Are you intentional with your business?  Intentional in your relationships?  Intentional in your finances? “Intentional living defines your life before circumstances destroyContinue reading “How to Practice Intentional Marketing”

Strategies for Making Time for Marketing

One of the most common complaints I hear from entrepreneurs and brand owners is the lack of time they have for marketing and branding.  Marketing is so voluminous – I believe that many people get overwhelmed with the many aspects and options in marketing and its easier to become paralyzed and resort to inactivity, thanContinue reading “Strategies for Making Time for Marketing”

The Problem with Dreaming Big

Let me preface this by saying: this blog post is not meant to discourage you.  Everyone who knows me, knows I love a dreamer.  I believe everyone should have a dream and chase after them with reckless abandon. For me, this is the essence of a great life – dreaming big and chasing after thoseContinue reading “The Problem with Dreaming Big”