Unlock the Potential of Summer: Effective Marketing Tips for the Summer Season
Summer brings not only sunshine and vacations but also unique opportunities for businesses to connect with their target audience in a vibrant and refreshing way. While many companies and firms take a break from too much marketing activity, this is actually a great time to increase your marketing and business development efforts. In this article, ... Read more
Personal Brand vs. Business Brand: Which Comes First?
As a business owner, it can be challenging to determine an approach when working on a brand strategy. I am often asked which should be addressed first: the company brand or the personal brand. Or worse… people will only want to address the business brand and allow the personal brand to blow in the wind. ... Read more
7 Ways to Establish Brand Authority
Establishing brand authority involves building trust and credibility with your target audience, demonstrating your expertise and leadership in your industry, and positioning your brand as the go-to source for information and solutions related to your niche. Here are some steps to help you establish brand authority: By following these steps, you can establish your brand ... Read more
Be Visible
With the world changing so rapidly, now is not the time to scale back and hide your magic, your business or your brand. Now is the time to let the world (your audience ) know how you are able to solve their problems and add more value. Below are a few quick tips on how ... Read more
About Me
Hi, I’m Lee Watts. I’m a Chief Dot Connector.