Do You Want More?

“You cannot connect the dots looking forward; you can only connect them looking backwards… – Steve Jobs

 

Do you have synergy with your business or organization? Or even if you are an employee… do you naturally approach your projects with a perspective of synergy and connecting the dots?

Synergy is when the sum is equal to more than the two parts. Yes, the connection and energy of ideas meeting each other and creating something MORE. Do you want MORE for your business or organization?

When I meet with a new client, I am always looking for synergy or ways to connect theIMG_0169 dots. Below are the four ways I approach connecting the dots when working on a project or with a client.

1.) What do you value? Every company, organization or brand has something that it values. Event if you don’t notice it right away, there is something happening

2.) What are you really selling: Not your service or product. But what are you really providing and giving to your clients? Why do they choose YOU? Know this.. and the world opens up.

3.) Know Your History: Steve Jobs put is wonderfully with the above quote. You have to look back at all your dots, history and connections. With clients, I’m always looking for the foundation, how it started. What was the sentence, the experience, the event that started the ball rolling. Don’t ignore your history.

4.) Maximum effect: In addition to looking at all the above-mentioned, I also review how each action can have maximum effect. Every action or initiative that we do should have multiple purposes and functions. If one of your actions will only affect on thing, its time to either rethink the action or connect the dots. For example, if you speak at a conference, that speech or preparation should be repurposed to do something else for your brand. How can it have maximum effect?

Synergy.

Connecting the Dots.

Keys to Clarity: Tips for Creating Clarity in Your Life

Clarity is everything.  Unclear expectations, goals or communication produces unclear results.

Without clarity it is very difficult to move forward and grow your business.  Being clarity lee wattsstrategic becomes challenging without clarity.  You will communicate ineffectively to your audience and clients. Ideas may not flow freely and you are unable to determine the next steps.

Many leader talk about the importance of focus.  However, without clarity – you may not be sure what to focus on.  Clarity must come first before you can obtain true success.

Below are XX ways that you can gain more clarity in life and business:

1.) What do you want?  Sounds like such a simple question, however, so few people can answer this.  I will often start my branding sessions with this question.  Over 50% of the time, my client will stumble through their answer.  Get clear on what it is that you really want.

2.) Exercise.  Exercising is such a big stress reliever, releases endorphins and overall helps you to feel better.  There have been many, many times I’ve received a great idea or an answer to a problem while exercising.  This doesn’t mean that you have to have a strict exercise program or train for triathalon.  Exercise could simply mean walking in the morning or evening or doing yoga in your living room.  The key is to relax, clear your mind and allow your brain to receive.

3.) Write it Out.  Journaling or writing out your thoughts and ideas in an unsensored manner is extremely helpful.  In work, we are trained to sensor our thoughts and ideas.  However, clarity often comes during those times of letting unsensored thoughts flow. If you are not a writer, consider talking into a voice recorder or creating a private video.  The goal is to go back and review for thoughts and look for aha moments or common denominators.

4.) Immerse Yourself in Action.  Often we will sit and review our thoughts and ideas without trying anything.  Immersing yourself in action and taking chances will quickly show us if something will work or not.  Don’t be afraid to try and fail.  Failing is one of our best teachers and can quickly put on on the road to clarity.

5.) Ask Yourself Why. Knowing your WHY has become a little of a catchphrase.  However, if done correctly, it is powerful.  Don’t underestimate it. Knowing your WHY for doing anything helps to eliminate the things in your business or life that don’t serve your purpose.

6.) Watch Your Time. How do you use your free time?  Be careful and selective on how you use your mind when you are not working.  Are you numbing your mind with trash television, filling your body with junk food and sugar?  Create a clear and clean lifestyle, and your mind will follow.

7.) Build Your Tribe.  In addition to creating a clear and clean lifestyle, it is important to have a close network of colleagues, mentors and friends that have similar goals.  This will help provide you with clarity and vision for your business and organization.

Do you have clarity—about work, relationships, health, free time, friendship, or any other aspect of your life?

If you are looking for clarity with your personal brand or the your organization or business, feel free to contact me for a clarity session.  Signing up for a complimentary consultation session may also help with your direction.

 

 

 

Five Essentials for Building a Brand

When speaking to someone interested in starting a business, writing a book or leading an organization, inevitably the aspect of branding is discussed. Branding is one of my favorite marketing topics because branding is truly about emotion and connection. The strategies we use to create a brand should focus on creating a strong connection and relationship between the product/person/company and the customer or guest. More importantly, this strong connection creates customer loyalty.


To grow a business, brand or create loyal customers – a robust brand strategy is needed. This takes time and patience, however, it is absolutely necessary.

Below are essential keys needed for building any brand:

1.) Know the Strengths. Are you aware of your individual strengths or the strengths of your organization? If it is your individual brand, spend valuable time examining your strengths. Ask those closest to you about your strengths. The same holds true for your company. What are the strengths of the company? This may become clearer through surveys and focus groups, asking key customers, clients or guests key questions about the company or brand. If you are starting a company, find your target audience and discover what they value.

2.) Be Authentic. Authenticity is key in branding. This is knowing your strengths, as well as your weaknesses – but being perfectly okay with both. For example, Chick-fil-A does not try to make burgers or tacos. It has identified its strength, and probably its weaknesses, and they continually build on their strengths. They make really great chicken sandwiches with exceptional customer service. They don’t focus on making new sandwiches or twists on chicken sandwiches. As a result, they avoid their weaknesses and focus on the brand.

3.) Add Value. Whether it is an individual brand or company, be clear on the value you bring. Does your brand solve a problem or meet a need? Not only should the brand add value, but it should also differentiate you or your company from others. So many brands, organizations, services and products are competing for our attention. What will differentiate your brand from the others? It could the smallest thing that makes the difference. Discover “the thing” that will set your brand apart from others.

4.) Create an Emotion. What is the feeling you would like to invoke in your audience or clients? What emotion do you want your brand to feel? Dale Carnegie states: “When dealing with people, let us remember we are not dealing with creatures of logic. We are dealing with creatures of emotion.” Brand strategy should focus on building an emotion.

5.) Consistency is key. It is critical to reinforce the value, skills and expertise your brand brings. This should be communicated through your various marketing platforms. Consistency will help your prospective clients and customers, as well as your current clients, quickly know how to describe your business or your service. Consistency is also important for your visuals. Eventually you want customers to see your logo, your colors, as well as your fonts and formatting and know instinctively that it is your company.

If you are interested in creating a brand strategy for your company, organization or building your individual brand, please contact ashby & watts. We can help you connect the dots.