How to Get Excited About Marketing Again Despite Our Crisis

Wow… the past several weeks have been surreal.  So much has happened in our lives, so much emotion and uncertainty.  Even as we get used to the “new” normal, the uncertainty of the future still looms over us. Admittedly, the first few weeks during the pandemic, I struggled emotionally and mentally on how to approach my business. People wereContinue reading “How to Get Excited About Marketing Again Despite Our Crisis”

Keys to Clarity: Tips for Creating Clarity in Your Life

Clarity is everything.  Unclear expectations, goals or communication produces unclear results. Without clarity it is very difficult to move forward and grow your business.  Being strategic becomes challenging without clarity.  You will communicate ineffectively to your audience and clients. Ideas may not flow freely and you are unable to determine the next steps. Many leaderContinue reading “Keys to Clarity: Tips for Creating Clarity in Your Life”

Developing Business During the Holiday Season

Marketing is all about relationships.  What better time to focus on your marketing and business development than around the holidays, when people are focused on their closest personal and business relationships?    Below are some five tips on how you can be strategic and thoughtful with your clients during the holiday season.    1.) Know Your ContactsContinue reading “Developing Business During the Holiday Season”

Marketing Challenges for Entrepreneurs

As an entrepreneur, we can get pulled in so many different directions. There are challenges that will distract you on this entrepreneurial journey.  In this article, I will highlight just a few marketing challenges for entrepreneurs and new business owners. Not knowing your audience: So many people start businesses based on their passions and strengths. Continue reading “Marketing Challenges for Entrepreneurs”

Building a Brand or a Movement?

Starting a business is hard work. The hours can be grueling, along with the emotional and mental stamina needed to stay focused and innovative.  One thing that helps with turbulence and challenges of starting a business or organization is to understand if your business or organization exists for more than just paying bills.  It’s alwaysContinue reading “Building a Brand or a Movement?”