Marketing Challenges for Entrepreneurs

As an entrepreneur, we can get pulled in so many different directions. There are challenges that will distract you on this entrepreneurial journey.  In this article, I will highlight just a few marketing challenges for entrepreneurs and new business owners. Not knowing your audience: So many people start businesses based on their passions and strengths. Continue reading “Marketing Challenges for Entrepreneurs”

The Power and Purpose of #hashtags

Hashtags are a popular and effective marketing tool in social media.  However, so many people focus on being clever and cute with hashtags that they often ignore the power and strategy in using them. The purpose of a hashtag is for your content and brand to be discovered.  It helps to create a community and pullContinue reading “The Power and Purpose of #hashtags”

Recharge Your Marketing at the End of the Year

I absolutely love celebrating the new year!  It is a great time to refocus and recharge, both professionally and personally. However, depending on your business or industry, marketing at the end of the year can be challenging. Below are a few suggestions for year-end marketing and how to get a jump on your new year.Continue reading “Recharge Your Marketing at the End of the Year”

Why Content Is King!

Gone are the days when marketing was merely about a great logo and a catchy tagline.  Marketing has gotten smarter and more demanding.  It asks more questions and looks deeper into the strategy and process. Clients and customers want content. They want to know what can the company do and how can the company addContinue reading “Why Content Is King!”