How to Get Excited About Marketing Again Despite Our Crisis

Wow… the past several weeks have been surreal.  So much has happened in our lives, so much emotion and uncertainty.  Even as we get used to the “new” normal, the uncertainty of the future still looms over us. Admittedly, the first few weeks during the pandemic, I struggled emotionally and mentally on how to approach my business. People wereContinue reading “How to Get Excited About Marketing Again Despite Our Crisis”

Developing Business During the Holiday Season

Marketing is all about relationships.  What better time to focus on your marketing and business development than around the holidays, when people are focused on their closest personal and business relationships?    Below are some five tips on how you can be strategic and thoughtful with your clients during the holiday season.    1.) Know Your ContactsContinue reading “Developing Business During the Holiday Season”

The Key Factor for Any Marketing Plan: Are You Adding Value?

Another key reason to develop value-adds: Loyalty. You want loyal customers that trust you immensely. This creates repeated business and new referrals. However, the key to this is to really know your audience and what they want. Too often this is a fundamental flaw in marketing and business plans – knowing your audience.