It’s Not Over Yet: Making an Impact in 2020

We are close to the end of 2020. The last quarter of the year is right around the corner. This is the moment. This is the time when we decide if we are still going to declare 2020 to be a good year. Yes, I know we have been hit hard, some of us harderContinue reading “It’s Not Over Yet: Making an Impact in 2020”

The Keys to Building Your Tribe

Do you have a tribe? Yes, a tribe. Tribe /trīb/ – noun – a group of people, or a community with similar values or interests If you have a business, nonprofit or in the building phase of launching one of these, it is important to build your own online tribe. Having your own tribe in personContinue reading “The Keys to Building Your Tribe”

Do You Want More?

“You cannot connect the dots looking forward; you can only connect them looking backwards… – Steve Jobs   Do you have synergy with your business or organization? Or even if you are an employee… do you naturally approach your projects with a perspective of synergy and connecting the dots? Synergy is when the sum isContinue reading “Do You Want More?”

Marketing Challenges for Entrepreneurs

As an entrepreneur, we can get pulled in so many different directions. There are challenges that will distract you on this entrepreneurial journey.  In this article, I will highlight just a few marketing challenges for entrepreneurs and new business owners. Not knowing your audience: So many people start businesses based on their passions and strengths. Continue reading “Marketing Challenges for Entrepreneurs”

Are You Mentally Tough?

Happy Spring! I hope that you all have have been enjoying the first glimpses of Spring. Some of you are still experiencing some cold weather.  During my busy time, my head has been swirling with so many marketing and branding topics and issues. However, this month, I want to focus more on a leadership issue.  Since starting thisContinue reading “Are You Mentally Tough?”

Recharge Your Marketing at the End of the Year

I absolutely love celebrating the new year!  It is a great time to refocus and recharge, both professionally and personally. However, depending on your business or industry, marketing at the end of the year can be challenging. Below are a few suggestions for year-end marketing and how to get a jump on your new year.Continue reading “Recharge Your Marketing at the End of the Year”

The Myths of Marketing

If you ask ten people the definition of marketing, you are sure to get ten different responses.  Most people don’t quite understand it or assume that it is only “creating a logo” or “selling your service or a product.”  However, marketing encompasses a myriad of topics, ranging from strategy to establishing mission and vision statements, toContinue reading “The Myths of Marketing”

Why Content Is King!

Gone are the days when marketing was merely about a great logo and a catchy tagline.  Marketing has gotten smarter and more demanding.  It asks more questions and looks deeper into the strategy and process. Clients and customers want content. They want to know what can the company do and how can the company addContinue reading “Why Content Is King!”