“You cannot connect the dots looking forward; you can only connect them looking backwards… – Steve Jobs
Do you have synergy with your business or organization? Or even if you are an employee… do you naturally approach your projects with a perspective of synergy and connecting the dots?
Synergy is when the sum is equal to more than the two parts. Yes, the connection and energy of ideas meeting each other and creating something MORE. Do you want MORE for your business or organization?
When I meet with a new client, I am always looking for synergy or ways to connect the dots. Below are the four ways I approach connecting the dots when working on a project or with a client.
1.) What do you value? Every company, organization or brand has something that it values. Event if you don’t notice it right away, there is something happening
2.) What are you really selling: Not your service or product. But what are you really providing and giving to your clients? Why do they choose YOU? Know this.. and the world opens up.
3.) Know Your History: Steve Jobs put is wonderfully with the above quote. You have to look back at all your dots, history and connections. With clients, I’m always looking for the foundation, how it started. What was the sentence, the experience, the event that started the ball rolling. Don’t ignore your history.
4.) Maximum effect: In addition to looking at all the above-mentioned, I also review how each action can have maximum effect. Every action or initiative that we do should have multiple purposes and functions. If one of your actions will only affect on thing, its time to either rethink the action or connect the dots. For example, if you speak at a conference, that speech or preparation should be repurposed to do something else for your brand. How can it have maximum effect?
Connecting the Dots.