How to Get Excited About Marketing Again Despite Our Crisis

Wow… the past several weeks have been surreal.  So much has happened in our lives, so much emotion and uncertainty.  Even as we get used to the “new” normal, the uncertainty of the future still looms over us. Admittedly, the first few weeks during the pandemic, I struggled emotionally and mentally on how to approach my business. People wereContinue reading “How to Get Excited About Marketing Again Despite Our Crisis”

The Power and Purpose of #hashtags

Hashtags are a popular and effective marketing tool in social media.  However, so many people focus on being clever and cute with hashtags that they often ignore the power and strategy in using them. The purpose of a hashtag is for your content and brand to be discovered.  It helps to create a community and pullContinue reading “The Power and Purpose of #hashtags”